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Daniel Petrov, CEO & Director

Experienced cannabis industry leader, co-founder of Aurora Cannabis (NYSE:ACB) and former Executive Vice President from 2014 to 2016.

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Eleanor Lynch, COO

Eleanor is a passionate retailer with proven experience in rapid expansion of brick & mortar and omni-channel sales across Canada.

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Janet Hoffar, CFO

Janet brings more than 20 years of finance, capital markets and strategic planning experience in retail and a variety of other industries.